SEO Newsletters You Need To Read in 2025
SEO changes fast, and keeping up with new tools, algorithm updates, and shifting best practices isn’t easy.
Newsletters offer a reliable way to stay current without getting buried in endless blog posts or threads. Whether you’re looking for technical how-to’s, industry commentary, case studies, or just a quick roundup of what matters, the right SEO newsletter can keep you sharp and ahead of the curve.
Below, you’ll find a list of standout SEO newsletters, from daily tactical tips to curated roundups from the industry’s top voices. Each entry includes frequency, price, subscriber insight (if available), and who it’s best suited for—so you can find the ones that match your workflow and focus areas.
We also posted the list on Reddit, join the coversation there!
Here’s a TL;DR
| Newsletter | Best For |
|---|---|
| SEO Espresso | Fast, actionable SEO tips and news delivered daily |
| Ahrefs Digest | Practical SEO guides, audits, and tool updates from the Ahrefs team |
| WTF is SEO? | Deep dives into SEO for publishers and content-heavy sites |
| Detailed.com | Case studies and breakdowns of high-performing websites |
| Search Engine Journal | Daily news, how-to’s, and search industry coverage |
| Women in Tech SEO | Community-driven newsletter supporting women in the industry |
| SERP Alert | Alerts and analysis of search volatility and ranking changes |
| Rich Snippets | Technical SEO and schema-focused insights for SERP enhancements |
| Core Updates | Weekly digest of algorithm updates, SEO news, and expert tips |
| SEO FOMO | Aleyda Solis’ popular roundup of news, tools, jobs, and tweets |
| SEOSLY | Technical SEO tutorials and case studies from Olga Zarr |
| SEO for Google News | Google News optimization tips for publishers and journalists |
| SEO Jobs | Weekly roundup of SEO job opportunities and hiring trends |
SEO Espresso
Author: Harp Chatha
Published: Monthly
Subscribers: 15,000+
Price: Free
Recommended For: SEO professionals and enthusiasts seeking daily, quick, actionable tips and news to keep up with fast industry changes.
SEO Espresso is designed for those who want fast, useful SEO insights without the fluff. Delivered daily, it focuses on short, digestible tips and curated updates that help professionals stay in the loop without losing hours to deep dives. It’s not about theory—it’s about what’s actually changing in search, and what you can do about it.
With no filler and a clear focus on what matters now, SEO Espresso is a great habit for SEOs who want to stay sharp in a fast-moving field. Whether you’re working in-house, agency-side, or freelancing, it’s a reliable pulse check for the industry.
Ahrefs Digest
Author: Ahrefs Team
Published: Weekly
Subscribers: Not disclosed
Price: Free
Recommended For: SEO professionals, content creators, and marketers who want practical, in-depth guides and technical insights, plus updates on Ahrefs tools.
The Ahrefs Digest pulls together some of the most actionable SEO content around—covering everything from technical audits to keyword strategy and link building. It’s especially useful if you’re already using Ahrefs, as it includes tool updates and workflow tips.
Even if you’re not an Ahrefs user, the digest is packed with evergreen advice and deep tactical insights. If you want weekly content that’s actually worth reading (and not just a roundup of blog posts), this is one of the most consistently useful newsletters in the space.
WTF is SEO?
Author: Jessie Willms & Shelby Blackley
Published: Not specified (regular basis)
Subscribers: Not disclosed
Price: Free
Recommended For: News publishers, journalists, and anyone seeking deep dives into SEO strategies relevant to news and media, but useful for all SEO professionals.
WTF is SEO? is one of the few newsletters that bridges the gap between journalism and technical SEO. Originally built for media professionals, it’s become a go-to source for anyone interested in the nuance of content structure, indexing, and how news sites survive in search.
It covers everything from crawl budget and headlines to content velocity, but with real-world application. If you’re tired of high-level fluff and want something smarter and more grounded—especially if you work in publishing—this one’s for you.
Detailed.com
Author: Glen Allsopp
Published: About three times per month
Subscribers: 40,000+
Price: Free
Recommended For: SEOs and marketers seeking in-depth analyses, SEO case studies, competitive intelligence, and actionable insights on ranking high-performing websites.
Detailed.com’s newsletter focuses on high-performing sites, SEO breakdowns, and strategies that actually work. Glen Allsopp dives deep into what top sites are doing to win—and more importantly, how you can reverse-engineer their success.
With a strong focus on transparency and data, Detailed isn’t trying to sell you anything. It’s pure value, with a level of competitive insight rarely found in public-facing content. Great for experienced SEOs and strategic marketers alike.
Search Engine Journal
Author: SEJ Editorial Team (Alpha Brand Media)
Published: Weekdays
Subscribers: Not disclosed
Price: Free
Recommended For: SEOs and digital marketers who want daily industry news, how-to guides, expert commentary, and trending SEO topics.
Search Engine Journal’s weekday newsletter gives you the highlights of what’s happening across SEO, PPC, content, and digital strategy. It’s fast, digestible, and includes links to deeper editorial if you want to dig in.
Ideal for staying up to date with Google updates, tool announcements, and community insights. If you’re in the search or content world, SEJ’s newsletter is worth skimming every morning.
Women in Tech SEO
Author: Areej AbuAli & community
Published: Weekly
Subscribers: Not disclosed
Price: Free
Recommended For: Women and allies in SEO looking for news, career resources, and a supportive community highlighting women experts in the industry.
The Women in Tech SEO newsletter is a mix of industry updates, community spotlights, job listings, and curated reads—all designed to support and amplify women in the field. It’s warm, helpful, and refreshingly human.
It’s not just for women either—anyone who wants to support a more inclusive industry and hear from a broader set of voices will find value here. Expect smart content and strong community vibes.
SERP Alert
Author: Not specified
Published: Not specified
Subscribers: Not disclosed
Price: Free
Recommended For: SEOs seeking alerts and insights about ranking changes and algorithm updates.
SERP Alert focuses on exactly what the name suggests—keeping you informed about changes in rankings and potential algorithm shifts. While specific details about the publisher are limited, it’s frequently cited in roundup lists for technical SEOs who want fast signals when volatility hits.
Best used alongside other tracking tools, SERP Alert acts as a quick pulse-check when something feels off in your rankings. It’s lightweight, focused, and practical for those who monitor SEO performance daily.
Rich Snippets
Author: Not specified
Published: Not specified
Subscribers: Not disclosed
Price: Free
Recommended For: Readers interested in advanced structured data, schema, and SERP enhancement updates.
Rich Snippets is a niche newsletter geared toward technical SEOs focused on schema markup, structured data, and enhancing visibility in search features like carousels and FAQ boxes. While it’s not updated as regularly as others, its insights are highly specific.
If structured data is part of your SEO stack—or you want to stay ahead of SERP changes that affect how your content is displayed—this newsletter offers practical coverage of a specialized topic.
Core Updates
Author: Not specified (curated by leading SEOs)
Published: Weekly
Subscribers: Not disclosed
Price: Free
Recommended For: Professionals wanting actionable SEO tips, news on Google algorithm updates, and best practices in a concise format.
Core Updates curates the latest Google algorithm changes, strategy guides, and top community posts into a compact weekly digest. It’s well-organized, skimmable, and built for SEOs who want a trusted snapshot of what’s going on—without sifting through Twitter or Reddit threads.
It’s not flashy, but it’s solid. If you want a weekly rundown with practical takeaways and links worth saving, Core Updates delivers.
SEO FOMO
Author: Aleyda Solis
Published: Weekly
Subscribers: 32,000+
Price: Free
Recommended For: SEOs and digital marketers who want a single, well-curated source for the latest SEO news, resources, jobs, and industry commentary from one of the field’s top experts.
SEO FOMO is one of the most popular newsletters in the space—and for good reason. Aleyda Solis pulls together everything from must-read blog posts and tweets to job openings and tool updates. It’s fast, current, and full of useful links.
The tone is personal and enthusiastic, and you’ll often find insights you didn’t catch elsewhere. It’s great for staying plugged in without spending hours tracking everything manually.
SEOSLY
Author: Olga Zarr
Published: Weekly
Subscribers: Not disclosed
Price: Free
Recommended For: SEOs seeking in-depth guides, technical how-to’s, and regular case studies from an expert practitioner.
SEOSLY stands out for its hands-on, detailed tutorials and technical SEO coverage. Olga Zarr shares everything from tool reviews and audit tips to personal observations from the front lines of SEO work.
It’s a newsletter for practitioners who want specifics—not general advice. If you’re a fan of crawl reports, GA4 workflows, and real audits, SEOSLY will be right up your alley.
SEO for Google News
Author: Not specified
Published: Not specified
Subscribers: Not disclosed
Price: Free
Recommended For: Publishers, news organizations, and content professionals interested in getting their sites featured in Google News.
This niche newsletter focuses on helping publishers navigate Google News optimization. Though details on frequency and authorship are scarce, it’s mentioned regularly in SEO communities as a helpful resource for understanding visibility in news-specific features.
If your site publishes timely content or breaking news, this newsletter helps you understand how to structure, tag, and submit content for Google News inclusion.
SEO Jobs
Author: Not specified (curated by SEO Jobs team)
Published: Weekly
Subscribers: Not disclosed
Price: Free
Recommended For: SEOs and marketers searching for job openings, hiring trends, and opportunities across the search industry.
The SEO Jobs newsletter curates open roles in SEO, from entry-level to leadership. It includes freelance gigs, full-time positions, and remote-friendly opportunities—alongside hiring trends and industry insights.
Whether you’re job hunting or just keeping an eye on the market, it’s a simple and useful addition to your inbox each week.
How to Choose the Right SEO Newsletter
Not every SEO newsletter is worth your time—but the right ones can keep you informed, sharp, and ahead of algorithm shifts without digging through forums or LinkedIn scrolls. The best fit depends on how you work: some people want daily tips, others prefer deep dives once a week. Some are looking for jobs, while others want rich case studies or technical workflows.
If you want a quick daily update, something like SEO Espresso works well. For deeper strategy and commentary, try SEO FOMO, Detailed, or SEOSLY. And if you’re in publishing or technical SEO, WTF is SEO? or Rich Snippets might be more your style.
Most of these are free, so you can test a few and see what sticks. The goal isn’t to read everything—it’s to find a few voices that consistently make you better at what you do.