How to Create an Effective Video Ad for Your Small Business

Looking for ways to grow your business’ reach online? Video advertising is a strategy that every small business owner should consider.

Video content is now more popular than ever. According to a Wyzowl survey, 75 percent of viewers watch short-form content online and are 52 percent more likely to share it than other media types. Business owners say that video marketing increased brand awareness, web traffic, and sales by over 80 percent. Featuring video content on Facebook, YouTube, TikTok, and your website is a great way to convert interest into sales and grow your brand.

How to Make an Effective Video Ad

Still trying to figure out where to start? Here are five tips to help you create an effective video advertisement for your small business:

1. Make the First Few Seconds Count
The beginning of your video is critical. Hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or sharing something unique about your brand. By starting your video with a statement to spark interest, you grab customers’ attention and reduce the chance they skip the ad or click away.

Remember, video ads are often muted, so start yours with great visuals to catch the viewers’ eye.

2. Highlight What Makes Your Brand Great
Tell viewers why your brand stands out. We know you’re doing awesome work—don’t be afraid to showcase it.

You might share your achievements, successful track record, or include positive customer testimonials. The more you highlight what makes your company great, the more effective your video ad will be.

3. Tell Viewers Why
Besides highlighting the individuality of your brand, you must explain what makes your product or service the “right choice.” Whether it’s great value, an unlimited warranty, or patented technology for creating a unique product, you need to give viewers a reason to choose your company.

4. Timing Your Video Ad
Just as you must engage viewers within the first few seconds of your video, you also need to keep their attention. While different videos and platforms benefit from different lengths, it’s important to cut unnecessary content and deliver your message as concisely as possible.

Most video ads are 30 seconds or less, but it varies depending on the platform. While the ideal length for a YouTube video is two minutes, an Instagram Story can only be 15 seconds. Think about where you want to advertise and plan your video accordingly.

5. Use a Call to Action
The goal of every advertisement is to motivate people to take action. The call to action (CTA) can be filmed or added through graphics and text. It’s best to include the CTA at the end of your video. This shows viewers how to visit your website to learn more, receive a discount, or buy your products and services.

Create an Effective Video Ad – What to Consider

We get that creating a video ad can feel overwhelming, especially if it’s your first time. Here are a few more things to keep in mind as you plan your ad:

• Solve a Problem – What problem is your business solving, and how? A good video ad highlights the issue and shows how your brand is the solution.
• Use a Script – Make a plan before you shoot. A clear script ensures you cover all the key points and stay on message.
  Tip: Get feedback from people who know your brand. A second opinion can help you fine-tune your message.
• Choose a Platform – Once you’ve produced your video, upload it to high-quality platforms like YouTube, Facebook, Instagram, and TikTok.
  Tip: Sharing across multiple platforms helps your content reach different audiences.
• Get Creative – People scroll past generic ads. Use a unique format or story to make your video memorable and reflect your brand’s personality.

How SearchYVR Can Help

If you’re not sure how to get started—or want expert support—SearchYVR can help you turn your video ideas into strategic marketing tools. We specialize in search-focused video campaigns that improve visibility and drive results. Whether you need help refining your messaging or choosing the right ad platforms, our team can guide you every step of the way.